Data Cleansing

Data cleansing is an effective way to check and correct your business information, ensuring you always get the most from your database. It is critical to maintaining the value of your database, as databases decomposing at over 30% a year, you’ll need to keep this data cleansing activity as one of your priority. People move, companies move, records are inaccurate or incomplete, Customer lifetime values fall, customer revenue falls and response to marketing campaign falls.

In JOVENINDO all data processing, cleansing and data updating will be completed in-house in a confidential manner. We ensure that your data is accurate and up-to-date in order to minimize wastage and maximize any of your campaign response rates.

Why data cleansing is important

As business data is constantly changing, you can find that your database is out of date and underperforming for you, resulting in costly, inaccurate marketing mailings and gaps in your customer knowledge. Data cleansing is an effective way to check and correct your business information, ensuring you always get the most from your database as it will:

• reduce mailing costs
• eliminate duplication
• improve accuracy
• increase response
• generate more marketing leads, to contribute more sales

Your bad database could be costing you money and preventing you from maximizing your sales potential:

The money that you could save could be redirected into opportunities to generate more revenue and profit. Under current trading conditions and the resulting restrictions on marketing budgets, updating and cleaning your database is now more important than ever. What is more the mailings that you send your customer are the face of your business and if the address quality is poor, or people’s names are spelt incorrectly the image of your business as a professional organization is smeared.