Campaign Execution

One of the cornerstones of a successful marketing campaign is its ability to align sales and marketing to deliver more qualified leads, and also track and measure the cost of those acquired. Despite its crucial importance, many businesses still admit to not practicing sales and marketing alignment. Companies with strong sales and marketing alignment grew their annual revenue Aligning your sales and marketing teams is paramount in your ability to generate more high-quality, sales ready leads.

We encourage our customer to become aware of the ROI of each marketing activity they are carrying out.

 JOVENINDO unifying sales and marketing into four steps :

1. Set up closed-loop reporting – All of your marketing initiatives have a cost. Each blog posts, e-book, and page your eventual customers visit had a cost to produce. In order to ensure you’re executing a profitable campaign, it’s critical to identify the cost-per leads in order to more effectively allocate your resources.
2. Define quality lead – In order for the sales team to close more sales, they need more qualified leads. In order for marketing to create the content necessary to generate qualified leads, they need to know what these leads are interested in. Both teams should be involved in the definition of qualified leads and your company buyer personas.
3. Define levels of your sales funnel – It’s important for both the marketing and sales teams to fully understand the levels of the company sales funnel, and the marketing and sales initiatives that should follow.
4. Implement lead scoring – Your sales team should be marking all leads as either qualified, or unqualified in your CRM. Doing so gives the entire sales team an agenda moving forward on what leads to move on.

 Ensuring sales and marketing alignment will give your marketing team a more targeted direction and deliver more high-quality leads to your sales team. After all, the last thing you want is your sales team wasting their time on the phone with unqualified leads.