Data Enhancement

Data is the lifeblood of your business. Clean, accurate and comprehensive customer and prospect data is the prerequisite to any sales, marketing and customer management strategy and can deliver a range of benefits for businesses but most importantly it can help boost your sales and increase the lifetime value of your customers. It is a simple fact that in excess of 30% of your customer database will fall-off each year. That’s 30% of your customers who may never receive your marketing messages again. Data cleaning and data enhancement is essential for your business.

• Good data quality will reduce mailing wastage and enable you to segment your offers and promotions more accurately.
• Data hygiene will save on mailing costs, reduce the returned mail caused by lack of data accuracy.
• Clean data reduces customer defection and improves brand image
• Data cleansing will improve match rates when aggregating your database  or when  adding additional intelligence to your database
• Data cleansing is proven to ultimately improve response rates --> generate more marketing leads --> increasing sales revenue

Why data cleansing or enhancement?

Data cleaning is the automatic batch process of correcting or removing poor quality or incorrect data from your database or mailing files because it is inaccurate, out-of-date, incomplete, or wrongly formatted. Data can easily be incorrectly keyed and it also goes out of date very quickly, up to 30% in the case of business data in one year. To keep their data clean, organizations should review the accuracy and completeness of their databases on a regular basis to maintain data quality and data integrity.

Data enhancement (or data enrichment or data appending) can be run at the same time as data cleansing. This is the process of adding extra data your customer records. This data can provide additional customer insight that can assist customer profiling and understanding.

JOVENINDO data enhancement services have been designed to make the process of mixed consumer and business data cleansing. It provides all of the major industry files and data cleansing services that you need to keep your data in top condition so you can get smarter with more detailed segmentation and get a deeper understanding of your customers.

By enhancing your data with some of the following elements you can start to analyze and segment your data for future marketing campaigns and business strategy development. There are numerous data enhancement options available including:

• Telephone numbers
• Fax numbers
• Address
• email address
• Additional contact names
• Standard Industrial Classification Codes
• No. of employees
• Company Size
• Adding valuable geographic information
• Enhancing data by classifying, segmenting, and aggregating customer data using advanced statistical methodologies such as factor, cluster, and conjoint analysis, etc